Monday, November 14, 2011
Thanksgiving and the Delightful Dozen
In November, I always celebrate my birthday - 53 total so far – with a series of small checks in honor of folks who make East Texas so fabulous.
I just wish I had more money. I started posting the lists when I started writing this column to make your “shopping” easier as Christmas approaches.
This year, with all the talk of recession, I am focusing on faith-based ministries that address physical or emotional needs. I am also highlighting some organizations that are economically sensible choices because they make East Texas an appealing place to live or visit.
1) Christus Mission Clinic, 307 Cain Street, Bullard TX 75757 903-894-0109.
2) Bethesda Health Clinic, 409 W. Ferguson, Tyler TX, 903-596-8353 or www.bethesdaclinic.org.
3) CARE, Christ-centered Abortion Recovery of East Texas, www.careabortionrecovery.com.
4) Meals on Wheals Ministry Inc, 3001 Robertson Road, Tyler TX 75701, 800-451-2912 or 903-593-7385 or www.mealsonwheelseasttexas.org.
5) Project HEAT, Healthy Action Eating Team, devoted to impacting American health by changing the way the next generation and their families eat, PO Box 1278, Chandler TX 75758 or www.projectheatonline.org.
6) Pine Cove Christian Camps, PO Box 9055, Tyler TX 75711, 903-561-0231 or www.pinecove.com.
7) Boys and Girls Club of East Texas, 504 W. 32nd St, Tyler TX 75702, 903.593.9211 or Lauren@bgcet.org.
8) Literacy Council of Tyler, PO Box 6662, Tyler TX 75711, 903.533.0330 or go to www.lcotyler.org.
9) Living Alternatives, PO Box 131466, Tyler TX 75713, 903.882.0182 or www.livingalternatives.org.
10) The Women’s Symphony League of Tyler, 107 E. Erwin, Tyler, TX 75702, 903.596.9154 or www.wsltyler.org.
11) American Freedom Museum, AMF Development, 1051 N. Houston St, Bullard TX 75757 or www.americanfreedommuseum.org.
12) East Texas Hall of Fame Museum and Cultural Arts Complex, in the early planning stages, via The Arts & Humanities Council of East Texas. Call 903.216.3671 or go to www.artscouncilet.org
I wanted to give you a sentence about why I love each of the above, but I ran out of column inches. So, please go to their websites or better yet, volunteer.
Picking only a dozen non-profits in East Texas is nearly impossible. If your favorite was not on my list this year, just send me their address and why you love ‘em. I would love an excuse to get your best-loved nonprofit in before the first of the year, too.
Cathy Primer Krafve, aka Checklist Charlie, lives and writes with a Texas twang. Comments are invited at http://checklistcharlie.blogspot.com.
Monday, September 19, 2011
Empty Suitcases
When a young mom gave birth to her first son, she received lots of presents from friends who knew she didn’t have anything for a boy.
One gift stood out, though. Rather than buy a gift, this friend, the mother of two older boys, went to her own sentimental box and gift-wrapped a Baby’s First Christmas bib and a beautiful piece of art from her own nursery.
A few months later, at the crack of dawn, the young mother received a phone call. The friend’s house had burned down in the night.
In the days that followed, it became clear that the only mementos her friend would be able to retrieve, like pictures of her children, were going to be the ones she had given away to grandparents and friends, including a bib and a piece of art from her own nursery.
I know this is a true story because my friend gave me the bib and the art when my son was born.
Recently, a lady told me a story about her husband, which illustrates the truth about hilarious giving.
This family makes regular trips to a beloved third world country, but on their first trip, they were overwhelmed by all the physical needs that go unmet daily in that place.
As they were packing to return home that first time, her husband suddenly flipped over his suitcase and dumped all the contents on the bed.
“We are giving this all away,” he announced with excitement.
Knowing how Americans travel, I can easily imagine a suitcase stuffed with blue jeans, t-shirts, button-downs, and several pairs of shoes, all things of extreme value in a country where people often go hungry and barefoot.
Having made many friends in the weeks they were there, they immediately found folks who received the goods joyously.
“Who wants this shirt? Who needs flip flops?”
Imagine the excitement as they tossed each item across a room crowded with folks who had gathered to see them off.
Her husband left with empty suitcases, but I bet his heart was full.
And imagine how he blessed his own wife and kiddoes.
We only keep what we give away.
Cathy Primer Krafve, aka Checklist Charlie, lives and writes with a Texas twang. Comments are invited at checklistcharlie.blogspot.com.
Thursday, March 17, 2011
Publicity vs. Advertising; Know the Difference
Count to ten before you say anything, I thought to myself.
I know she didn’t mean it. She just didn’t know any better.
What she meant was, she counted on me to help her get the word out about her events.
She wanted publicity. And I wanted her to have it.
Most folks don’t know the difference between publicity and advertising.
Publicity is free. Advertising costs money.
You can imagine why that difference is crucial, especially with small town newspapers feeling the crunch of spiraling costs of paper, dwindling revenue from classifieds, and the general encroachment of the web on the news business.
Asking for free advertising is a sure way to make an enemy out of any local newspaper editor worth his salt.
A while back, I sent a press release to a newspaper in our region, which they graciously printed for a particular organization. For free. It was publicity.
The next time our organization had a meeting, one dear lady complained that another nonprofit organization was getting more attention than we were.
Don’t say a word, I thought to myself.
Later that day, I called a sales person at that paper and asked what the cost would have been if we had paid for it.
$800.
At the next meeting I pointed out what the free press release was worth.
Just for the record, there are some spots in the newspaper that are not for sale at any price.
Just so you’ll know, I write this column for free because I have a thing for community newspapers.
When nonprofit organizations demand publicity or want a price break on advertising, one experienced newspaperman in Central Texas puts it this way.
“You may be nonprofit, but I’m not.”
Advertising is the engine that drives the train. Publicity is a comfy passenger car that gets people places. It can also contribute to a better newspaper and a better community. Publicity has its place.
One word of advise, though, if you want to stay in the good graces of the newspaper editors and publishers you know, don’t call up asking for free advertising.
They want to pay their employees. They are in business.
Cathy Primer Krafve, aka Checklist Charlie, lives and writes with a Texas twang. Comments are invited at checklistcharlie.blogspot.com.
Thursday, February 24, 2011
What’s Next? Life after kids
“You’ve got 30 more years,” said one friend recently, “That’s a lifetime of things you could do.”
Once parents get over the shock of sending their last nestling out the door, guess what? An empty nest turns out to be fabulous, especially having time to focus on grown-up stuff.
If you are facing May with trepidation as your youngest graduates from high school, now is a great time to make a list entitled “What’s Next” and post it on the fridge.
To get you started, here are some categories of things you have probably been wishing you had time for the last, oh say, eighteen plus years.
Serve the Community. Nonprofits, like for instance Habitat for Humanity’s Rehabitat program, can always use willing hands. I also like the idea of animal therapy programs, like using horses to help special needs kiddoes or dogs to visit the elderly.
Seek Justice. Groups like CASA and the East Crisis Center serve those who have been the victims of violence.
Pursue a New skill. Think of all the high-tech photography or video editing that is available now. Or what about something you always wanted time for, like a painting class at TJC?
Start a Second Careers. With a recession, this could be a terrific time to try something new on the side.
Ministry. Give a single mom a break with a little house or yard work. Or get involved with a prison ministry.
Travel. Colleges offer trips at student-inspired low prices. Take a trip with your almost grown kids. Better yet, line up a weekend with your siblings sans offspring. Or travel to a third world country and build a water well.
Politics. Run for school board or city counsel. Attend a party convention or walk your block for candidates.
Write your memoirs. Or tape a video of family history for the grandkids and beyond.
Volunteer in a public school. Adopt a school.
In fact, with so many fun things waiting to do, your kids may have to call ahead to get on your calendar.
Cathy Primer Krafve, aka Checklist Charlie, lives and writes with a Texas twang. Comments are invited at checklistcharlie.blogspot.com.
Sunday, December 19, 2010
Meals on Wheels: Recipe for Service
Fruit salads are one of my favorite treats next to turkey or ham around the holidays.
Another treat is eating at Meals on Wheels.
I bet you didn’t know that Meals on Wheels occasionally hosts club luncheon meetings for organizations interested in knowing more about their efforts.
“Meals on Wheels Ministry, Inc. serves a daily meal to nearly 3,500 frail, homebound senior citizens and disabled persons every weekday in East Texas.
These meals are prepared fresh at the central kitchen located at 3001 Robertson Road, Tyler, TX, “ according to www.mealsonwheelseasttexas.org. “The meals are then home-delivered by compassionate volunteers to eligible persons who cannot provide meals for themselves. Often this is the only meal they will have that day.”
When Mike Powell and his staff served up this fabulous Waldorf salad along with lunch for a recent meeting of the Bethesda Alliance luncheon, I asked for the recipe to share with readers. It’s the best Waldorf I ever put in my mouth.
Monarch Mayonnaise’s Waldorf Salad
2/3 cup dried cranberries
1/2 cup mayonnaise
3 Tbsp. sour cream
2 Tbsp. lemon juice
1 tsp. sugar
4 Granny Smith apples, cut into ½ inch cubes
1 1/3 cup thinly sliced celery
1 1/3 cup red grapes, halved
¼ cup candied pecans, for garnish
Mix all ingredients, except the pecans, together in a mixing bowl, until uniform. Cover and refrigerate until needed. Serve on a bed of fresh bib lettuce. Sprinkle the candied pecans on top for garnish.
While I was munching on lunch, I learned another interesting fact about Meals on Wheals. Did you know that you don’t have to be impoverished to enjoy having a meal delivered to your home? If you have a loved one who could benefit from the service and can afford to pay for the meals, Meals on Wheals will deliver your lunch at a prorated fee.
They even have grateful customers and families who subsidize other, less fortunate customers’ lunches with a regular donation.
Making Meals on Wheels a perfect example of the motto: “Serve people and success will follow.”
In Bullard, the plan is to collaborate with the Bullard library to put in a kitchen that can act as a southern staging point for Meals on Wheels delivery.
If you ask me, this is one more reason to support efforts to build the new library building in Bullard.
To volunteer for Meals on Wheels or for more information, contact Executive Director Mike Powell at 903.593.7385 or go to their website at www.mealsonwheelseasttexas.org.
Cathy Primer Krafve, aka Checklist Charlie, lives and writes with a Texas twang. Comments are invited at checklistcharlie.blogspot.com.